This two-part blog series provides an overview of Salsify’s latest platform investments — including several major updates first unveiled at the 2026 Digital Shelf Summit (DSS).
In addition to the content provided below, you can also dive into the recent on-demand webinar, which goes much deeper. You can watch the webinar at your convenience to see how these product announcements are designed to help you navigate the agentic era with absolute confidence.
Historically, product experience management (PXM) focused on managing data such as images and dimensions, but the agentic era demands more than static product detail pages (PDPs) and structured feeds.
Now, AI agents need to truly understand your product, including who it’s for, how it’s used, and how it should be positioned and recommended.
This is why context is needed, explains Julie Marobella, chief product officer at Salsify.
“We're moving beyond organizing basic product data like dimensions and specs. We're building a complete network of knowledge that connects your core data with the real-world context AI needs to understand your products,” says Marobella.
“This combines your core product data with rich contextual knowledge,” she adds.
To keep up, PXM has to evolve; Salsify’s new AI-powered investments will help propel you into the next era of commerce. Keep reading to learn more about these product investments, when new releases will be available, and what they mean for you.
In this post, we’ll explore SalsifyIQ, Brand Knowledge, and Angie, Everywhere.
In Part 2, we’ll dive into the remaining updates, including our new AEO accelerators, AI-powered syndication capabilities, network expansion, GDSN bulk validation, and our new image generation tool (because waiting weeks for an external agency to fix a simple product image background shouldn’t delay your product launches).
Here’s a breakdown of when the new product releases will be available.
Now, let’s dive into a few new features you need to know about.
“Today's Salsify already sits in the center of your digital shelf in PXM strategy. Now we're taking one step further with SalsifyIQ,” Marobella says.
SalsifyIQ is a unified intelligence layer that extends across Salsify, enabling Salsify to think, learn, and act alongside your team to help you work at machine speed.
An expert on the digital and agentic shelves, SalsifyIQ knows retailer requirements, error codes, and retailer feedback patterns. It understands conversion data, shopper trends, and consumer behaviors and will connect with your context-rich product knowledge graph.
SalsifyIQ can be trained to become an expert in your company, learning your:
It serves as a shared intelligence infrastructure, ensuring that human teams, AI agents, and automated workflows operate from a single source of context — all while maintaining data integrity and traceability throughout the entire process.
Before you generate content, you want to ensure it actually sounds human. Brand Knowledge, an embedded intelligence layer in SalsifyIQ, will help you achieve just that.
Coming in early 2027, Brand Knowledge lets you set your desired tone of voice, unique brand guidelines, and distinct shopper personas — and then applies them everywhere you edit in Salsify. Your brand’s identity becomes built-in intelligence that governs and guides every action across your portfolio.
Directly integrated into Intelligence Suite, Brand Knowledge applies brand context to all your prompt configurations, ensuring that your content remains engaging and true to your brand, even at massive scale.
Angie, Salsify’s conversational PXM AI assistant, can also pull directly from your Brand Knowledge to help you create content that resonates with shoppers while staying in line with your brand guidelines.
With this latest update, Angie evolves into a platform-wide, context-aware AI assistant – guiding you through day-to-day tasks anywhere in the platform.
But Angie is more than just a guide: It’s “Your PXM agent that’s going to support the actions you need to take across Salsify,” says Todd Buffum, VP of product management, AI, and growth investments at Salsify.
Backed by stored platform coding languages and years of accumulated Salsify PXM best practices, Angie ensures your team always has an expert by their side.
Need to configure computed properties? Ask Angie. Need a copywriter to create an ad hoc edit on the product record? Angie can do it.
Angie can also handle:
Language — and programming languages — aren’t a barrier for Angie. You don’t need a technical background; Angie can help with all of your prompt requests.
“With Angie at your side, there’s nothing that you can't accomplish,” Buffum says.
Now that you know how SalsifyIQ, Brand Knowledge, and Angie work together to protect your brand integrity and supercharge your daily productivity, you're ready to put your product data to work.
Ready to scale your content and dominate AI search? Keep an eye out for part two of our blog series to learn how to optimize your digital catalogs for AI crawlers, automate retailer syndication, expand your retail network, streamline GDSN validation, and edit visuals in minutes.