How to engage digital consumers and protect your market share
Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey. This requires a new level of insight and data segmentation on your consumers, as well as the means to reach them at the right time.
Product experience management (PXM) is how brands repeatedly win. Deliver the right content, when and where consumers need it, and you will drive purchases and build trust.
This guide will prepare you for the transformation needed to grow your sales, protect brand loyalty, and drive internal efficiency in the rapidly evolving digital marketplace.
You will learn:
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.