Consumers have spoken: in order to win online, brands and retailers must create relevant, personalized, and engaging product experiences. It is more important than ever before to ensure brands and retailers have the ability to partner together in order to meet this challenge.

The Open Experience Alliance strives to make that a reality. Together, we are able to influence the direction of e-commerce and ensure customers have the best experience when shopping online. Salsify, along with the hundreds of brands and retailers that make up the OXA, are working diligently to break down toll roads and antiquated processes in order to usher in a new era of collaboration and open exchange of information.