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How to Use Business Case Scenarios for a Successful PIM Implementation
As a brand manufacturer looking to meet your shoppers when and where they shop, it's more important than ever to scale your ecommerce presence to meet these demands. In this webinar, guest speaker George Lawrie from Forrester Research shared research about digital business leaders' plans to invest in PIM to coexist and compete with marketplaces.
In this session, you’ll learn:
Vice President & Principal Analyst, Forrester Research
Vice President of Corporate Marketing, Salsify
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.