On-Demand Webinar - Increasing Customer Demand: How Snack Giant Mondelez Satisfies the Digital Shopper

Global ecommerce leader shares lessons in quick wins and sustainable gains

Today’s digital shopper wants convenience, great pricing, and 24/7 availability. Brands and retailers have to out-deliver their competition at every touchpoint. Director of Global Ecommerce Neil Ackerman has tackled this challenge for Mondelez International, makers of Oreo, Chips Ahoy, and Trident Gum. Its brand, belVita, saw double-digit increased sales conversion due to a shift in focus on product content.

In this webinar, Neil and Lee Feigenbaum, VP of Customer Success at Salsify, will discuss how any brand can take the lead in the age of distributed commerce. This webinar is not just reiterating the need for a strong ecommerce strategy but gives you real focus areas and actions so you can begin to make progress immediately.


In this webinar, you’ll learn how to apply:

  • Key elements to increase consumer demand for your products
  • Real-world examples of brands optimizing product content to power sales
  • Essential pillars to get quality product content to market faster

Speakers:
Neil Ackerman, Director of Global Ecommerce, Mondelez International
Lee Feigenbaum, VP of Customer Success, Salsify


Live Webinar Date: Wednesday October 19, 2016 at 1 PM ET

Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.

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