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Salsify co-founder Rob Gonzalez walks through examples of how brands can succeed
Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey. Unfortunately, succeeding on Amazon has become a complex game with a lot of moving parts.
Presented in collaboration with AdAge, Salsify co-founder Rob Gonzalez picks apart the mystery and goes over some proven strategies that leading brands are employing to tell compelling stories, rank higher, and convert better across their product pages on Amazon.
In this recorded webinar, you’ll learn:
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.