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Brand new consumer research outlines key trends in shopper expectations
Consumers have spoken: brand loyalty is won through how convenient, reliable, and compelling your product information is -- everywhere consumers find it.
Every year, Salsify surveys 1,000+ consumers to understand the latest insights into what drives conversions, brand loyalty, and more. Watch the recording to see us unpack the data on what shoppers now expect on every one of your product pages, insight into how these trends have shifted over the years, and practical advice on how to scale your efforts to win market share online.
You will learn:
Data Insights ManagerAndrew is responsible for all of Salsify's data-driven consumer studies and benchmark reports.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.