Ensure you're getting the most out of your digital efforts
Now more than ever, consumers demand an immersive product experience online —regardless of where the final purchase is made. Delivering on that for every customer across every touchpoint requires a coordinated and nimble effort across your marketing, sales, and ecommerce teams.
Want to learn the secret?
It all starts with using the digital shelf to tell your product story. Johnson & Johnson's Jennifer Alexander and Salsify's Rob Gonzalez tackle that topic and discuss how collaborative effort across teams and experience-focused digital strategies can maximize sales both online and in-store. Elevating ecommerce beyond a sales channel to a strategic advantage for your entire business is a difficult but achievable goal with the right people, processes, and technology.
Director, Global eCommerce, Johnson & Johnson Vision Care
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.