Report: The Winning Elements of Baby Pages on Amazon and Walmart

How Leading Baby Brands Build the Best Product Pages Online


The baby products market is unique in a number of ways that directly impact how brands can effectively sell online. For one, nearly every item in the category is shopped as a considered purchase. Parents researching for the best product for their child want clear benefits outlined and exhaustive details, even if it’s for disposable products like diapers. Getting your products found and bought on Amazon and is now critical to growing both sales and market share.


Our benchmark report found that across both retailer sites and regardless of the price point, product pages in the top 10% of sales performance in the category had substantially more images and a broader use of enhanced content on average, as compared to poor performers. This analysis is based on content attached to more than 38,000 product pages within the ‘Baby’ category live on Amazon, and more than 6,500 product pages within the 'Baby' category live on 

Download this report to:
  • Benchmark your own Amazon and product content against the larger toys and games landscape
  • Understand how top performers on Amazon and use product content
  • Inform future content investments across your digital footprint for Amazon, and beyond

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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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