Ebook: How to Manage Product Information for Digital Commerce

Support your business to deliver the best product experiences for modern consumers

PIM product information ecommerce digital

Now is the time to empower effective change in your business. Eighty-eight percent of shoppers say they rely on digital product content to decide where to buy. The technology systems of the past cannot keep pace with the detailed, personalized, and contextualized experience consumers demand. The role of information technology is undergoing significant shifts.

This ebook outlines a new approach to product information management: combing true agility and necessary data governance. Product data is a key component of the consumer experience. Static data will leave your business behind in the emerging market of tomorrow. To adapt to digital commerce, businesses must re-evaluate their current ecosystems and update their approach to product information management.

Download this guide to learn:

  • How to balance the increasing need for both data quality and data agility
  • The technology required to drive internal efficiency and grow sales and market share on the digital shelf
  • A step-by-step process to empower business users without sacrificing data governance
  • A set of questions to help assess whether your organization’s needs will be met by any new system
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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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