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Research eBook: The Product Information Edge

New Research on What the Best of Breed Brands are doing with Product Information

Product Information Edge

The consumer demand for detailed product information is greater than ever before. In fact, it’s the #1 factor in their online buying decision1. Are brand manufacturers ready to meet this demand and capture omnichannel sales? Are you?

We asked Echo Cove Research to find out. In this new eBook, find out what brand manufacturers are thinking about the new ecommerce challenges and how the Best of Breed Brands are getting out in front of them.

Download this research to see:

  • The “Frenemies” indicator: How brand manufacturers feel about retailers’ demands for more detailed content
  • More, more, more: how brands expect to grow their sales over the next two years

  • Ecommerce readiness: where brands stand on their perceived readiness for the future of ecommerce

  • Best of Breed benchmarks: how brands that are prioritizing the product information challenge measure up vs. those who are not
    Get smart. Arm yourself with the latest research from 200 of the top brand manufacturers as you're making your 2016 ecommerce growth plans.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify empowers brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.

Download Your Copy