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Case Study: Walmart and Dr Pepper’s Product Content Partnership

How two global leaders met the new demands of digital shoppers

Walmart Dr Pepper Salsify

"We're not only meeting the demands of today's shopper; we're empowering our suppliers to have a more direct role in merchandising their products." - Steve Breen, Chief Merchandising Officer, Walmart.com

Dr Pepper Snapple Group and Walmart confronted the reality of a new age of shopping - one where buyers are at the center and turn to digital browsing before making a purchase. The CPG brand and retail giant each focused on product content as the way to serve data-hungry shoppers accurate and compelling content and drive sales online and in-store.

Learn more about how Walmart and Dr Pepper used Salsify's product content management platform to:

  • Organize internal and external systems to create, collect, and share comprehensive product information for multiple brands.

  • Collaborate across the retailer/brand divide to meet customers’ requests for information no matter where they shop.

  • Improve their capability to apply data science technology to better target shoppers and optimize sales across the digital shelf.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.