When it comes to ecommerce first brands, a sign of success in disrupting their market is opening a brick & mortar location. We’ve seen this with Warby Parker, Bonobos, Casper, and Cuyana- Warby Parker has opened 75 locations within 8 years of its founding. While these larger, more established ecommerce brands are seeking physical expansion and have taken market share from consumer giants, smaller emerging brands enter brick & mortar with pop up stores. Ecommerce pop-up stores in particular have become a way for these brands to test out the market, gain exposure and connect with their shoppers.
By Caroline Egan on 9:38 AM on June 26, 2018
Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.
By Clair Aguirre on 9:30 AM on June 5, 2018
Although there has been a major shift of brands and retailers going digital, brick & mortar is not dead-- it is simply evolving for the digital age. Brands such as Warby Parker took their ecommerce experience and recreated it in a trendy physical space and Timberland made their brick & mortar store fit for the online shopper with “touch walls” throughout the store with more product information. Now major retailers are following suit. Learn how your brand can meet consumers’ demands and adapt for the future of digital in your brick & mortar locations by delivering a stellar product experience regardless of the channel a consumer encounters your product.
Over the past two years, eBags’ traffic and sales have dramatically increased, according to recent RIS News coverage. The online retailer's success is largely due to investments in personalization and user experience.
By Fiona Galey on 8:00 AM on January 27, 2017
Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are rapidly increasing share of revenue from 11.8% in 2010 to 17.2% just five years later. There’s huge opportunity for anyone in the category to use the digital channel to reach shoppers in a new way.
By Cara Wood on 8:00 AM on January 24, 2017
In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world where consumers, armed with ever-growing expectations and power, want relevant, personalized, seamless experiences — even if they are in a brick-and-mortar store. Forward-thinking retailers are turning to high-touch tactics, using the latest technology, to strengthen customer experiences with rich product content and real-time connections that engage shoppers all along the buying journey.
By Peter Crosby on 4:57 PM on January 17, 2017
This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people trying to suss out the future of retail, along with 500 vendors who think they have the answer. The difference between the two years was remarkable – it feels like the past 365 days have provided a great deal of clarity since the 2016 Big Show.
By Kelsey O'Brien on 8:00 AM on November 28, 2016
All it takes is one error to ruin a perfectly planned product page. Whether it’s an unclear product description, a low-res or incorrect image, the wrong product dimensions, a brand name typo, or another issue, a mistake will lower your conversation rates and could cause a spike in your product return requests.