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THE SALSIFY SMARTER MERCHANDISING BLOG

How eBags Built a Winning Flash Sale Strategy

By Cara Wood on 2:42 PM on August 24, 2017

Over the past two years, eBags’ traffic and sales have dramatically increased, according to recent RIS News coverage. The online retailer's success is largely due to investments in personalization and user experience.

Learning from Best Buy’s Turnaround: 5 Tactics

By Annie Goodrich on 9:00 AM on June 8, 2017

Takeaway: Retail apocalypse they say? Best Buy has managed to prove analysts wrong with a promising rebound both online and in-store. The secret to their sauce has been a mixture of these five tactics with, you guessed it, digital commerce at the forefront.  

How Rawlings readied its 130-year old brand for ecommerce

By Fiona Galey on 8:00 AM on January 27, 2017

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are rapidly increasing share of revenue from 11.8% in 2010 to 17.2% just five years later. There’s huge opportunity for anyone in the category to use the digital channel to reach shoppers in a new way.

The high-touch tactics that are winning over customers

By Cara Wood on 8:00 AM on January 24, 2017

In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world where consumers, armed with ever-growing expectations and power, want relevant, personalized, seamless experiences — even if they are in a brick-and-mortar store. Forward-thinking retailers are turning to high-touch tactics, using the latest technology, to strengthen customer experiences with rich product content and real-time connections that engage shoppers all along the buying journey.

From the front lines of #NRF17: Moving from uncertainty to certainty

By Peter Crosby on 4:57 PM on January 17, 2017

This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people trying to suss out the future of retail, along with 500 vendors who think they have the answer. The difference between the two years was remarkable – it feels like the past 365 days have provided a great deal of clarity since the 2016 Big Show. 

How to quickly update your Walmart.com product pages

By Kelsey O'Brien on 8:00 AM on November 28, 2016

All it takes is one error to ruin a perfectly planned product page. Whether it’s an unclear product description, a low-res or incorrect image, the wrong product dimensions, a brand name typo, or another issue, a mistake will lower your conversation rates and could cause a spike in your product return requests.

Publish Your Product Content with Greater Confidence

By Evelyn Hartz on 6:30 PM on September 27, 2016

When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the information before it goes live.

From supplier to partner: How to make the most of your retailer relationships

By Michelle Burtchell on 7:00 AM on September 15, 2016

Over the past decade, the world of retail has changed dramatically. Not only do digitally-empowered customers now shop at their own convenience – when, where and how they want. But there has also been a power shift between brands and retailers. A brand can’t simply send a salesperson to a retailer’s headquarters, compete for shelf space, supply retailers with product and expect the best results. According to a recent McKinsey article, the balance of power in the consumer industry has “tilted”: “Retail buyers are more sophisticated, more analytical, and more demanding than ever.”

Do You Have What it Takes to be a Digital Transformer?

By Cara Wood on 9:12 AM on August 25, 2016

This month, the popular brand Urban Outfitters, which also owns Anthropologie and Free People, announced it had appointed its first Chief Digital Officer to work across brands and “carve out” a strategy to drive digital growth. This is just the latest in a slew of similar brand announcements over the past year, including at Nike, which hired its first CDO to head the team responsible for digital products and services across Nike.com, the Nike Plus loyalty program and brand digital platforms. And currently, footwear competitor New Balance is searching for a Global Digital Leader who will be “responsible for developing, innovating and leading New Balance's digital presence around the world.”

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