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    Ecommerce strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Strategy
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    11 minute read

    How To Build Engaging Holiday Shopping Experiences in 5 Simple Steps

    Summertime is upon us, which means it’s officially time for brands to start prepping for the holiday shopping season.
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    Ecommerce Strategy
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    6 minute read

    Ecommerce Delivery Services and Return Policies Today’s Customers Seek

    The COVID-19 pandemic fundamentally changed the way consumers purchase and receive products, as well as how they return purchases. 
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    Ecommerce Strategy
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    6 minute read

    What Is Headless Commerce?

    Typically speaking, in nearly every context, keeping one’s head attached is seen as a smart move. And losing it? Well. That’s almost never good. 
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    Featured
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    6 minute read

    Carrie Mesing of Danone: Our Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

    "Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that." — Carrie Mesing, Director of...
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    Ecommerce Strategy
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    7 minute read

    What Are the Most Important Ecommerce Holiday Dates in 2022?

    While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year...
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    Ecommerce Strategy
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    16 minute read

    TikTok Is Driving Viral Products: Here Are the Makings of a Viral Product

    Over the last couple of years, TikTok has become one of the most pervasive social media platforms — driving everything from what users wear to what they eat and buy. 
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    Ecommerce Strategy
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    5 minute read

    How To Build Successful Retail Partnerships: A Step-by-Step Guide

    If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important.
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    Omnichannel Strategy
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    6 minute read

    What Are the Biggest Ecommerce Challenges for Brands and Retailers?

    The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and...
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    Ecommerce Strategy
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    8 minute read

    5 Product Data Management Drivers of Digital Shelf Operational Excellence

    Embarking upon a digital transformation as a legacy brand is a daunting task: It’s a new type of market, with new consumer expectations, economic forces, and distribution...
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