Creating an effective digital content strategy is a mixture of digital elements. The rapid evolution of digital has meant that your e-commerce content strategy must work harder to help your product stand out from the rest of the market.
By Salsify on 8:00 AM on January 8, 2018
There isn't any question that e-commerce technologies continue to advance and factor strongly in how people buy things online. While Asia has become a leader in e-commerce, the U.S. is still a strong leader through businesses large and small. It's mobile technology where growth has really started to spike in e-commerce, and that's changed the marketing game for companies around the world.
By Peter Crosby on 8:30 AM on December 14, 2017
There are many variables that can impact how your product page ranks on Amazon. And the higher you rank the more likely your brands will be found and bought - both on the ecommerce giant itself and other sales channels. Understanding the Amazon A9 Search Algorithm is critical to improving your product sales and building consumer loyalty.
By Cara Wood on 4:25 PM on November 21, 2017
During a recent interview with CNBC, James Quincey, President and Chief Executive Officer of The Coca-Cola Company, shared some of his company’s ecommerce strategies and how he's thinking about the way its brands will appear on the digital shelf as shopping evolves. His commentary articulates a clear vision for Coca-Cola building its brand on the digital shelf as effectively as it has in stores. This strategy should serve as a blueprint for every brand interested in growing market share and customer loyalty in a time when whole categories are under attack from low-priced, undifferentiated competitors.
By Brendan DeVoue on 9:30 AM on November 3, 2017
There are a few brave and innovative companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable? Instead of competing with ecommerce, brick and mortar locations should work with it. Here are three ways brick and mortar locations can compete in the digital era.
By Melissa Puleo on 10:06 AM on October 24, 2017
In today’s world, there is no denying digital commerce is leading the way and consumers demand more and more digital content from brands before they buy. The luxury sector still has yet to embrace selling online fully. Why have companies whose culture is inherently their brand not jumped at the opportunity to convey it to their consumers?
By Brendan DeVoue on 9:31 AM on October 23, 2017
Founded in 1934, Roland Foods is a specialty foods importer sourcing products from across Asia, South America, Africa, Europe, and the Middle East. Marketing specialist Sabina Belser and her team faced rising pressures from profound changes in the industry, including “game-changing digital behemoths like Amazon” and needed a way to compete. With an extensive 1,500+ product assortment from over 300 suppliers, Roland Foods did not have the right tools to support a digital transformation strategy and such scalable growth as a company.
By Brendan DeVoue on 8:43 AM on October 4, 2017
Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information consistent from channel to channel was an even greater challenge. As a growing leader in the design and manufacturing of high quality products, Globe Electric needed a reliable source of quality product content to win at ecommerce.