Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal decor manufacturer, The Gerson Companies, consolidating data outside of their Enterprise Resource Platform (ERP) became a priority as they looked to increase digital sales and rid themselves of costly barriers to data accessibility. The 75-year-old company’s digital transformation was led by Orin Borgelt, Chief Technology & Sales Officer. Orin’s vision for the company to have unified global communication and access to product data drove a 77% increase in digital sales year over year and opened a new sales channels for their network of independent retailers.
By Caroline Egan on 9:05 AM on August 22, 2018
By Caroline Egan on 10:03 AM on August 9, 2018
By Peter Crosby on 9:00 AM on August 6, 2018
Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are losing market share they once easily captured. Brands deeming this an operational efficiency challenge, rather than the new reality of commerce will continue to see market share shrink as reducing time-to-market often means neglecting the change of consumers and retailer requirements.
By Caroline Egan on 8:59 AM on July 12, 2018
To increase sales and grow market share on the digital shelf, winning brands focus on building a closed-loop capability for continuously optimizing the performance of their product experiences online. Take the example of ShurTech LLC, the makers of Duck® Tape, who leveraged the power of Product Experience Management to help them improve sales rank by 15% on Amazon in 4 months.
In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.
Delivering the best-selling product pages on Amazon as a 1P (first-party seller), can often seem like an unending battle. In order for your product to maintain a high rank on SERPs (“search engine results pages”) you must master and balance a number of factors across your organization including product content and imagery, sales velocity, inventory levels, reviews, pricing, and more. We’ve introduced a new way for brands to monitor and act upon everything that helps them succeed on Amazon from a single dashboard: Amazon Command Center.
By Peter Crosby on 8:00 AM on April 30, 2018
By Caroline Egan on 1:30 PM on April 24, 2018
The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now? Most critically, how does this impact the sale of toys and baby items from now on? For brands in the toy and baby categories, it’s a pivotal moment to take control of their ecommerce distribution and create strong product experiences to grab the attention of the digital shopper.