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THE SALSIFY SMARTER MERCHANDISING BLOG

New Data: What Holiday 2018 Keyword Opportunities is Your Brand Missing?

By Caroline Egan on 10:16 AM on November 12, 2018

It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018. As these consumers search for gifts for loved ones, algorithms are what will help them unearth the perfect item. To win more of these moments, brands must be prepared to deliver their products with compelling content and an understanding of what lifts products in search rankings.

How CPG Brands and Retailers Can Break Down Barriers to Win the Digital Shelf

By Lauren Lindsey on 9:00 AM on October 29, 2018

By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand specific details on nutritional information, ingredients, allergens, and sustainability preferences.

7 Common Roadblocks to Winning Market Share

By Caroline Egan on 9:08 AM on October 25, 2018

It takes more than competitive pricing and brand recognition to win market share on the digital shelf. Consumers look for detailed product pages and content that provide in depth information about the products they are purchasing and it requires brands to be constantly improving their digital presence. Leading brands are taking note--99% of brand leaders agree that quality product content is important to sales growth digital channels, but will need to overcome the common roadblocks associated with growing and maintaining market share.

New Data: How Leading Brands Transform to Win Market Share

By Cara Wood on 8:00 AM on October 18, 2018

The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to win amid such fast-paced commerce. This report outlines common roadblocks to speed and efficiency as well as insights into opportunities on how to lead the market and win the digital shelf.

How to Market in a World of "Ego"systems

By Salsify on 10:03 AM on June 25, 2018

Selling to today's consumer requires a good deal of empathy, flexibility and responsiveness. Equipped with mobile phones and plugged into social networks today's consumer has a greater sense of entitlement and expects a personalized, convenient digital experience in everything they do. Some theorists are calling this an ego-system. All experiences are judged and measured by what's in it and how it related to the individual making the purchase decision.

How to Customize Content Across Your Sales Channels

By Salsify on 9:06 AM on June 14, 2018

Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights are rolling in. Congrats! Your brand is reaching more consumers through search and comparison engines.

How Tools and Home Improvement Brands Can Win On Amazon

By Andrew Waber on 11:30 AM on June 13, 2018

Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it's important to understand what aspects of the Amazon product page are the most critical to growing sales and building market share. I recently led a webinar specifically focused on this vertical, and our accompanying benchmark report for brands selling on Amazon. Listen to the 30-minute webinar or take a look at the highlights we've gathered for you.

The Winning Elements of Amazon Tools and Home Improvement Pages

By Andrew Waber on 10:06 AM on June 6, 2018

Amazon is fast becoming a crucial marketplace for tools and home improvement brands. In fact, One Click Retail recently catalogued a 25% year-over-year growth rate for tools and home improvement sales on Amazon. For context, that was more than 3X the growth rate of The Home Depot over the same period. Tools and home improvement brands need to address any critical gaps in their product content on Amazon in order to take advantage of this growth and outflank competitors.

5 Strategies to Grow Sales Amid Store Closures

By Salsify on 10:53 AM on May 15, 2018

In 2017, the total square footage for closed store space was 125 million, a ten-year high. By April 2018, that number was already at 77 million, well on track to break records. Don’t get caught up in the hype. Like most of the ups and downs in retail, overcoming this challenge requires a new way of thinking and a lot of short-term and long-term legwork from brands.

How Voice Will Change the Way Consumers Shop Online

By Cara Wood on 11:00 AM on April 6, 2018

Voice search is just getting started. Over the past couple of year, digital assistants like Google Home and Amazon Alexa have turned themselves from a novelty into an essential feature for an increasing number of homes. They don't just tell jokes or play music; in addition, these speakers can adjust your thermostat, or help you shop online.

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