Over its 108-year history, Mars, Inc. has expanded into several verticals, including confectionery, pet food, and other food products, that touch the lives of millions of ...
In beauty and personal care sales, loyalty goes both ways. A majority of beauty shoppers are loyal to brands they know. According to a 2019 report from market research firm Ipsos, ...
The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its large ...
Today’s beauty industry emerged from diverse roots. And, while a few major beauty brands rose to the top and solidified their control through traditional advertising channels, ...
Consumer packaged goods (CPG) brands have historically seen success selling in traditional, brick and mortar retailers. They are optimized for scale in these channels, rather than ...
The total grocery market was worth $632 billion in 2018.1 Online sales comprised 4% of this valuation, but are expected to quadruple to $100 billion by 2022.2
Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen. Amazon has ...
By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand ...
With online grocery spending projected to increase to $100 billion by 2025, brands have to adapt in order to capture the growing revenue potential. Part of ensuring success in ...
