Non-food consumer packaged goods are the biggest drivers of US ecommerce sales across the entire fast-moving consumer goods (FMCG) category, according to Nielsen. Amazon has ...
By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already demand ...
Consumer packaged goods (CPG) brands have historically seen success selling in traditional, brick and mortar retailers, but struggle to keep up with the growing market online. ...
With online grocery spending projected to increase to $100 billion by 2025, brands have to adapt in order to capture the growing revenue potential. Part of ensuring success in ...
Takeaway: The consumer product goods (CPG) category still has a lot of gains to make in ecommerce. Dr Pepper Snapple Group adopted an agile content creation strategy across its ...
During a recent interview with CNBC, James Quincey, President and Chief Executive Officer of The Coca-Cola Company, shared some of his company’s ecommerce strategies and how he's ...
The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting ...
Takeaway: I'm a millennial who keeps an eye on the latest whole food and health food trends. Here are 4 ways that food brands and retailers can catch and keep my attention, and ...
