Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Takeaway: If you care about increasing ecommerce as well as in-store sales, then you'll want to pay attention. Check out our infographic!
Retail is all about the product content now. In a world where consumers have more choices available to them than ever, product content is the only way you can make your products shine on the digital shelf and drive more sales both online and in-stores. From rich imagery to more descriptions, product content is what consumers crave and need when they are looking at which products to buy and from which brands to buy from.
When consumers have options, they want to guarantee that they are making the best choice. So, they look for information. 88 percent of shoppers research products online before they buy them. By providing that content, retailers make sales more easily.
Beyond that, product content must be accurate. Shoppers want to know exactly what they're getting. Detailed product content is the No. 1 reason why 73 percent of consumers click "Buy." Without that information, retailers are letting sales slip through their fingers.
To shoppers, images and videos are powerful forms of product content. 67 percent of consumers said that product images are "very important" factors at play when making purchasing decisions. Meanwhile, product pages that feature video content have 68 percent higher order values than those that don't. Shoppers will spend more if they know more, and images and video are the two best ways for retailers to inform them and drive sales.
Product content works - it's information that wins consumers' dollars. One-third of shoppers buy products from a different company than they first expected after searching online. Product content is a differentiator.
The shoppers have spoken. They want product content, and if retailers cater to that desire with accurate, complete and rich product content, they will boost their bottom lines. It's simple: great product content pays off in increased sales. Don't trust us? We'll let the numbers speak for themselves.
Check out our infographic. If you really love it, be sure to share it on Twitter!