Your next growth curve will be digital.

That means getting great product content to market. Fast.

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For decades, retailers drove what was sold in market. They chose products from their suppliers, and merchandised and promoted those products themselves.
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Now, the consumer is in charge. They shop wherever, however, whenever they want. And they expect to find the product content they need to make a purchase decision, or they will go somewhere else.
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To meet the new demands of distributed commerce, retailers are asking brands to deliver more content, faster and more often than ever before.
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Brand manufacturers are overwhelmed by these requests, and don’t have the people, process or technology in place to respond.
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Both retailers and brands need to work inside and across their organizations to get the right content to market fast.
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Most important, there needs to be a new way for brands and retailers to work together towards that goal. On a closed-loop journey around the Product Content Management Lifecycle.
  • Jordan_Ste._Marie.jpg

    Our data is published directly from Salsify to Walmart. We don’t have to send it off to a black box for someone else that doesn’t own our brands to change and translate our data to something that we didn’t approve.

    Jordan Ste. Marie, Sr. Manager Ecommerce Marketing, Dr Pepper Snapple Group
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    In ecommerce, there are no limits. Salsify helps us take the fastest possible advantage of this opportunity.
    Yoram Weinreich, CEO, Simpli Home
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