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Some products – books, music, and movies – can be sold online even more easily than in-store.
Others that involve a highly tactile buying experience—such as cosmetics or clothing—are much harder to adapt to online sales. For most consumers, buying a pair of shoes without taking some steps in them, a perfume without smelling it, or a cocktail dress without trying it on is a bigger gap to cross than buying a trade paperback.
Fortunately there are some inspiring examples of companies that have managed to bridge this gap.
We’ve looked across industries to find inspiration for pushing the e-commerce in health & beauty further. In 9 Ways to Bring Tactile Buying Experiences Online you’ll see real-world examples of how companies have succeeded.