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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    minute read

    What Drives the Consumer Purchase Decision Process?

    In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...
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    Ecommerce Leadership and Teams
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    minute read

    How Every Team Benefits From a Single Source of Truth for Product Content

    Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...
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    Ecommerce Trends
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    minute read

    2024 Shopper Survey Examines Consumer Behavior and Reveals Valuable Insights

    Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...
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    Ecommerce Trends
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    minute read

    2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

    If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.
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    Ecommerce Trends
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    minute read

    Top Home Furniture Trends And How Brands Can Keep Up

    Living spaces have been seeing a lot more living (and working, and working out, and so on). According to Home Advisor’s “State of Home Spending 2020” report, 70% of...
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    Ecommerce Trends
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    minute read

    Order Tracking Suits You: Trends in Shipping and Delivery Per Shoppers

    Ever feel like somebody’s watching you?
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    Product Page Optimization
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    minute read

    High-Converting Product Pages: How To Drive Clicks From Search

    The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...
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    Ecommerce Trends
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    minute read

    Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

    While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.
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    Ecommerce GTM Strategy
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    First-Party vs. Second-Party vs. Third-Party Data: What’s the Difference?

    For brands to deliver outstanding customer experiences and keep buyers coming back, they need data. In general, more is better than less — when backed by the right analytical...
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