PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand manufacturers.
For the first time, retailers can use our platform to bridge the gap with their suppliers and drive efficient and continuous product content improvement at scale. This helps retailers provide the differentiated digital shopping experience that has become increasingly important to winning sales in today's distributed commerce world.
In the age of the consumer leading companies are adapting their operations and merchandising strategies to meeting customer demands on the digital screen. Fact is, $0.56 of every dollar spent in a store is influenced by a digital interaction. Since the advent of online shopping retailers have struggled to source high quality content from all of their suppliers for every SKU they sell. Prior to today, the solution was a manual exchange of spreadsheets with little transparency for brands which often leads to redundancy and errors.
Our platform's new functionalities help solve this problem at scale by giving retailers the ability to power the entire Product Content Management Lifecycle, so they can easily and efficiently collect data from multiple sources, validate and enrich it for a unique customer experience, and publish the content they need for each endpoint. In addition, they can provide performance data and recommendations to suppliers to drive content improvement with every refresh to drive and increased sales.
How it works
Here are some new capabilities the improved Salsify Product Content Management (PCM) Platform offers:
Learn How You Can Collaborate for Success
We'll be providing in-person demos of the expanded platform in Booth 7086 at Shop.Org: Retail’s Digital Summit on September 26-28 in Dallas. Stop by the booth or click here to set up a demo.
Not going to Shop.org? Learn more about the retail capabilities of our platform and contact us for a personal demonstration.
Josh is the Head of Product Marketing at Salsify and an avid online shopper, data lover, beer snob in training and music junkie.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.