Salsify Ecommerce Blog

Product Page Optimization

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10 Brand Examples of Click-Driving Product Images, Videos, and More To Inspire

Shoppers expect action-packed product pages. The majority of shoppers (76%) said that high-quality product images are “extremely” or “very” important to their decision to...

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Digital Shelf Summit

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Summit Spotlight: Salsify Leaders Share How To Advance to the Next Decade of the Digital Shelf

Ten years into product experience management (PXM) on the digital shelf, brands are “the heroes and the center of the story” — but what does the next decade look like? What...

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Omnichannel Commerce Strategy

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Omnichannel Strategy: Here Are the Top 3 Drivers of Omnichannel Profitability

Ever been swept away by an orchestral performance? If so, you’re already familiar with the unique kind of magic that can unfold when individual musicians, each a master of...

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Ecommerce Trends

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Digital-Influenced Retail Will Describe 70% of U.S. Sales by 2027 — What Does This Mean for Brands?

Digital experiences now influence both online and offline shopping behaviors — and this influence is growing.

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Brands

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How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

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Omnichannel Commerce Strategy

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Ecommerce Marketing Trends: What Can Brands Learn From the Success of the 'Stanley Cup'?

The Stanley Quencher H20 Flowstate Tumbler, otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

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Ecommerce Trends

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Social Media Commerce and the Growing Social Shopping Renaissance

What do an office chair, pink pans, and peptide lip treatment all have in common? They all went viral on TikTok, amassing millions of views and sales from shoppers eager to...

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Product Page Optimization

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How a PIM Solution Drives Top-Line Growth By Managing Product Experiences

Managing a successful ecommerce catalog can often feel like spinning plates — juggling the consistency of dozens, if not hundreds, of different products, touch points, and...

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Salsify News

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What Is the Next Generation of Product Experience Management (PXM)? [DOWNLOAD]

Product experience management (PXM) has evolved dramatically over the past decade to meet the demands of the growing, ever-changing digital shelf, and the consumers found...

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Ecommerce Trends

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7 Surprising Online Shopping Trends Brands Should Lean Into

Birthdays, holidays, “just because” — who doesn’t like a nice surprise once in a while?

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Ecommerce GTM Strategy

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How To Build a Winning Ecommerce Tech Stack

No tech, no sales.

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Product Page Optimization

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How To Preserve Image Quality For Richer Product Images

If a picture is worth 1,000 words, then a high-quality product image is worth at least a few from consumers: “I want that.”

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Omnichannel Commerce Strategy

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10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy

Spring is in the air, which means longer days and better weather. The prelude to summer is the perfect time for a touch of spring cleaning — both online and offline.

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Ecommerce Trends

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Recession 2024? How Shoppers Are Responding to Economic Shifts

2023 saw a drop in spending as experts predicted a recession and consumers tightened their belts to prepare for the worst.

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Ecommerce Trends

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What You Can Learn From the Most Trusted Brands

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....

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Ecommerce Trends

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AI Ecommerce: Experts Share What Makes a Winning Strategy

The human mind's capabilities are nothing short of extraordinary — but even traditional intelligence has its limits. Similarly, artificial intelligence (AI), perhaps against...

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Digital Shelf Insights

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How To Build Brand Trust From Cart to Checkout

If customers don’t trust the way you do business, they won’t buy from your brand.

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Ecommerce Marketing

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Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands

In the famous fairytale, Goldilocks doesn’t want just any porridge. Instead, she wants a bowl that’s “just right” — not too hot, not too cold.

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Ecommerce Research and Data

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How Much Time Do Shoppers Spend in the Consumer Buying Journey?

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...

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Ecommerce GTM Strategy

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How To Choose the Best PIM Software

Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date...

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Ecommerce Trends

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minute read

What Drives the Consumer Purchase Decision Process?

In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...

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Ecommerce Leadership and Teams

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How Every Team Benefits From a Single Source of Truth for Product Content

Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...

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Ecommerce Trends

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2024 Shopper Survey Examines Consumer Behavior and Reveals Valuable Insights

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...

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Ecommerce Trends

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2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.

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Ecommerce Trends

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Order Tracking Suits You: Trends in Shipping and Delivery Per Shoppers

Ever feel like somebody’s watching you?

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Product Page Optimization

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High-Converting Product Pages: How To Drive Clicks From Search

The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...

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Ecommerce Trends

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Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.

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Ecommerce GTM Strategy

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First-Party vs. Second-Party vs. Third-Party Data: What’s the Difference?

For brands to deliver outstanding customer experiences and keep buyers coming back, they need data. In general, more is better than less — when backed by the right analytical...

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Ecommerce GTM Strategy

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Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...

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Omnichannel Commerce Strategy

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minute read

How To Achieve Success With Salsify Workflow

Implementing any new process can be challenging. Switching to something new can make even the most agile teams stubborn. However, once the benefits of a new process have been...

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Ecommerce Trends

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Consumer Buying Behavior: How Have Spending Habits Changed in 2024?

Total consumer spending is on the rise. According to data from Trading Economics, total spend was nearly $300 billion higher in the U.S. in September 2023 than the previous...

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Digital Shelf Insights

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minute read

Amazon Vendor Central: How To Become an Amazon Vendor

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Digital Shelf Insights

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Amazon B2B: The Pros and Cons of Amazon Business

In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses...

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Ecommerce Marketing

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minute read

10 Creative Strategies for Customer Retention in Ecommerce

Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.

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Ecommerce Trends

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minute read

How Are Shoppers Using Ecommerce AI Tools?

What does an artificially intelligent toolbox look like? (Hint: It isn’t whatever it wants to be.)

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Omnichannel Commerce Strategy

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5 Brands With the Best Digital Experiences

The once-mythical world of retail in which physical shopping is fueled by digital tech is already a reality. In fact, it’s the basis of omnichannel marketing, which calls for...

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Ecommerce Trends

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Top Trends in Retail To Watch

The retail industry has undergone its fair share of upheavals in the past few years, and the effects of those changes are still being felt today. From the shockwaves of the...

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Ecommerce Leadership and Teams

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Salsify Certification Program: Foundations Training Path for Partners and Customers

The Salsify Foundations Certification is an introduction to Salsify, its features, and how Salsify helps customers win on the digital shelf. It’s designed for customers,...

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Product Page Optimization

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minute read

Baby Boomers’ Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

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Ecommerce Trends

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minute read

Steal These Emails: 8 Product Recommendation Emails That Convert

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products...

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Omnichannel Commerce Strategy

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10 Ecommerce Growth Hacks To Drive Online Sales, Customer Engagement, and Brand Visibility

Does your ecommerce strategy need some fresh energy?

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Ecommerce Leadership and Teams

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Salsify Certification Program: Syndication Training

The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...

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Ecommerce Trends

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Amazon Influencers 101: Could They Be Valuable for Your Brand?

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is...

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Expert Insights

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Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM

Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development,...

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Omnichannel Commerce Strategy

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Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

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Ecommerce Trends

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Top Trends in Ecommerce To Watch in 2024

2023 brought explosive ecommerce expansion and sales of nuclear proportions — a total predicted valuation of $6.3 trillion, accounting for more than 21% of retail sales, per ...

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Digital Shelf Insights

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minute read

Amazon Seller Central: How To Become an Amazon Seller

Brands and manufacturers that want to sell directly to customers on Amazon need look no further than Amazon Seller Central.

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Omnichannel Commerce Strategy

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minute read

PXM vs. PIM: What Are the Differences?

Ecommerce executives frequently ask about the differences between product experience management (PXM) and product information management (PIM).

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Ecommerce Trends

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What Does ‘Brand Loyalty’ Mean to Modern Shoppers?

In a world with a seemingly endless supply of choices, why do so many shoppers return to their favorite brands again and again?

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Featured

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minute read

Forrester Names Salsify a 2023 Leader in Product Information Management (PIM)

With the increasingly multi-channel, ever-personalizable digital shelf, shoppers’ options are infinite.

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Product Page Optimization

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Click, Shoot, Sell: Product Photography Tips and Tricks

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their...

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Ecommerce GTM Strategy

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minute read

Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have...

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Ecommerce GTM Strategy

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Why Is It Beneficial To Use Digital Catalogs?

The days of strictly publishing print catalogs are long gone. Digital product catalogs now rule supreme.

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Ecommerce Trends

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minute read

Ecommerce Holidays: What Inclusive Marketing Is (And Why It Matters)

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...

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Ecommerce Trends

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Messy Middles: Navigating the New Path To Purchase in Ecommerce

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester,...

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Enhanced Content

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Art of the Product Title: Optimization Tips (With Winning Examples)

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...

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Ecommerce Marketing

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minute read

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

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Ecommerce Trends

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minute read

Beyond Discounts: 10 Creative Ways To Drive Black Friday and Holiday Ecommerce Sales

The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.

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Ecommerce Marketing

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Unusual Shopping Behaviors Beyond Drunk Shopping and Midnight Splurges

“You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall...

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Omnichannel Commerce Strategy

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minute read

Riding the Ecommerce River: Top Amazon Marketing Strategy Tips for Sales Growth

Amazon is a global ecommerce giant that operates in every continent except for Antarctica.

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Omnichannel Commerce Strategy

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minute read

7 Excellent Product Description Writing Examples

Customers rely heavily on product descriptions to make online purchase decisions. If they understand how a product solves their problems and aligns with their values, they’ll...

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The Future of Commerce Is Now

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minute read

What's the Secret to a Top-Performing Media Mix?

Marketing in the digital age means having more media channel options than ever. There are traditional print and broadcast media outlets, plus social accounts, digital...

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Ecommerce Technology

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minute read

How Generative AI Is Reshaping Product Development

Imagine you’re on the hunt for a new shirt. You know you want something colorful, possibly with a fun pattern, but you haven’t liked the options at your local department...

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Omnichannel Commerce Strategy

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What Are the Differences Between Omnichannel Ecommerce vs. Multichannel Ecommerce?

From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (DTC) websites, and third-party retailers, consumers have a wide range of options for how,...

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Digital Shelf Insights

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minute read

How To Demonstrate High Returns From Digital Ad Spend

Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.

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Featured

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2 minute read

Salsify Publishes 2023 Equity, Diversity, and Inclusion (ED&I) Report [Download]

Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

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Ecommerce Trends

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minute read

How To Capture the Early Bird Holiday Shopper

Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.

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The Future of Commerce Is Now

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minute read

Upsetting the Apple Cart: How Economic Uncertainty Is Impacting Buying Behaviors

In theory, sales economics is simple: Supply and demand regulate consumer spending.

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Digital Shelf Insights

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minute read

What Is Retail Media, and How Does It Work?

Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have...

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Omnichannel Commerce Strategy

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minute read

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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Ecommerce GTM Strategy

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minute read

How To Clean Up Digital Marketplaces of Gray Market Sellers

Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke...

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The Future of Commerce Is Now

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Top Retail Loss Prevention Strategies for Online and In-Store

If you’re like most people, losing your phone can be the final straw that turns a difficult week into a straight-up disaster. Heck, even the sting of losing a sock in the...

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Ecommerce Marketing

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minute read

15 Email Marketing Types for Successful Ecommerce Campaigns

Email marketing gives you the unique opportunity to land directly in shopper inboxes.

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The Future of Commerce Is Now

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minute read

Experiential Retail 101 — With Top Examples of Experiential Shopping

Gone are the days when shoppers expected the bare minimum from brands and retailers — experiential retail and immersive shopping experiences are the new must-haves for...

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Ecommerce GTM Strategy

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minute read

Ecommerce Seasonality: What Is It, and How Do You Plan For It?

Ecommerce sales volumes are steadily increasing. According to Statisa, ecommerce is predicted to account for nearly a quarter of total global retail sales.

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Omnichannel Commerce Strategy

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minute read

What Is Retail Therapy According to Modern Shoppers?

We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.

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Ecommerce Marketing

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minute read

Amazon A9 Algorithm vs. A10: Amazon Algorithm 101 for Product-Ranking Success

Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive...

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Omnichannel Commerce Strategy

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minute read

Email Marketing for Ecommerce: Basics, Benefits, and Building a Strategy

Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.

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Ecommerce GTM Strategy

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minute read

How To Build a Social Commerce Strategy

Your customers are browsing social media every day. By 2027, Statista predicts that there will be nearly 6 million global social media users.

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Omnichannel Commerce Strategy

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minute read

What Is User-Generated Content (UGC)? Plus 3 Winning Examples of UGC

Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.

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The Future of Commerce Is Now

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minute read

How To Use Marketing Psychology To Support the Buying Journey

What you purchase throughout your week — a craft coffee, deodorant, a pet toy, whatever — are more than just items.

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Omnichannel Commerce Strategy

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minute read

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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Salsify

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minute read

How To Drive Growth With CRM in Ecommerce

If you work in ecommerce, you know that one bad customer experience can spread like wildfire. The customer who had the bad experience could tell a dozen people about it....

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Salsify

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minute read

Shoppers Anonymous: An Inside Look at the Ecommerce Food and Beverage Shopping Experience

Shoppers Anonymous is a blog series that highlights honest opinions of the first-person shopping experience. The end goal is to help brands and retailers gain first-hand...

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Omnichannel Commerce Strategy

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minute read

5 Best DTC Websites With Excellent Shopping Experiences

Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to re-think the direct-to-consumer (DTC) site...

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Omnichannel Commerce Strategy

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minute read

What Is a Director of Ecommerce?

If you currently work in marketing but are looking to make your next move, two positions likely on your radar are director of ecommerce and ecommerce marketing manager.Learn...

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Ecommerce Trends

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minute read

Boosting Average Order Value (AOV): Why Will Shoppers Pay More?

The math is simple.

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Ecommerce GTM Strategy

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minute read

How To Conduct a Competitive Analysis in Ecommerce

Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...

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Product Page Optimization

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minute read

Elevating Ecommerce User Experience (UX) for Global Brands and Retailers

Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes,...

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Digital Shelf Insights

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minute read

Digital Marketing for Ecommerce: The Secret to Increased Visibility and Sales

The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.

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Omnichannel Commerce Strategy

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minute read

Social Commerce Benefits for Businesses

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...

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Enhanced Content

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minute read

Product Detail Page Examples: Personal Care Product and Beauty Brands

Makeup and personal care product choices are personal. Consumers must match skin tone and type and complexion, which can be tricky to do while shopping on digital channels,...

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Ecommerce GTM Strategy

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minute read

Essential Ecommerce Metrics for Data-Driven Growth

How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as...

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Product Page Optimization

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minute read

How To Boost Your Product Page Conversion Rate

The higher your conversion rate is, the more revenue you get. Easy, right? Regardless, your conversion rate might seem like an elusive ecommerce metric — but there are a...

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Ecommerce Trends

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minute read

How Shoppable Content Drives Sales and Enhances Customer Experiences

The future of ecommerce is here, and much of it’s happening on social media.

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Ecommerce Trends

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minute read

How Phygital Transformation Creates Integrated Retail Experiences

Phygital: it might not be commonplace in your vocabulary — yet. It might even be one of those “future of now” phrases that somehow conjures up scenes from the future of...

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Ecommerce Trends

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minute read

3 Top Fashion Industry Trends for Apparel Brands

While good fashion taste is subjective, there are three non-negotiable fashion industry trends that brands should assimilate into their ecommerce strategies.

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Featured

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minute read

Lights, Camera, Barbie! 5 Out-of-the-Box Brand Marketing Strategies From the Barbie Movie

Barbie’s been a household name since her debut on March 9, 1959. That’s 65 years of the Barbie doll.

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Ecommerce Trends

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minute read

Voice Commerce: How Voice-Activated Devices Are Revolutionizing Ecommerce

Talk is cheap, but this abundant human resource can create revenue for brands — with the right approach.

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Ecommerce Trends

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minute read

Video Commerce: Live Stream Shopping and Storytelling for Brands and Retailers

Remember the 1980s? Big hair, huge synth noises, and gigantic deals on TV’s newly launched home shopping networks.

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Ecommerce Trends

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minute read

Navigating Global Ecommerce: Challenges and Opportunities in International Markets

Consumers are no longer limited to buying from shops in their local vicinity. Global ecommerce has made it possible for them to buy almost anything from anywhere, presenting...

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Ecommerce Trends

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minute read

Subscription-Based Ecommerce: How To Win With Ecommerce Subscription

Typical ecommerce models rely on point-in-time revenue. Brands engage visitors, visitors consider products, and products are purchased by new customers. Once initial sales...

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Ecommerce Trends

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minute read

Fashion Resale Market: Trends, Growth, and the Future of Sustainable Retail

Did you expect shoulder pads to come back in style? What about the iconic Juicy Couture tracksuit of the early aughts?

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Ecommerce Trends

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minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

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Ecommerce Trends

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minute read

Bracketing Online Purchases: What It Is and How It Impacts Retailers

Think of the last time you made an online clothing purchase from a well-known retailer. You probably scoured their website, read the product descriptions, and then added two...

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Ecommerce Trends

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minute read

Ethical Commerce: Sustainability Considerations for Ecommerce Brands

As Kermit the Frog once mused: It’s not always easy being green. But for ecommerce brands looking to stand out in an increasingly conscientious marketplace, it’s now quickly...

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Ecommerce Trends

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minute read

The Top Ecommerce Trends for Toy Brands

Selling toys online isn’t all fun and games. While the expansion and evolution of technology make it easier than ever for companies to get ecommerce programs up and running,...

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Brands

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minute read

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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Ecommerce Trends

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minute read

First-Party Data: Unlocking Insights for Seamless and Targeted Shopping Experiences

Today’s consumers don’t just want personalized shopping experiences; they expect them.

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Ecommerce GTM Strategy

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minute read

What Are the Most Important Ecommerce Holiday Dates in 2023?

While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year...

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Ecommerce Trends

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minute read

What Is Generative AI for Ecommerce? [DOWNLOAD]

When was the last time you went more than a day without hearing another news update about the world of artificial intelligence (AI)? AI is everywhere … and, whether you like...

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Ecommerce GTM Strategy

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minute read

How Can Toy and Baby Brands Best Utilize PXM?

Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer...

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GDSN Data Pool

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minute read

How New GS1 Germany Compliance Requirements Impact GDSN Data and Brands

German sales revenue hit 631.9 billion euros in 2022, according to Statista, making it an excellent revenue source and future opportunity for brands worldwide.

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Omnichannel Commerce Strategy

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minute read

Ecommerce Toolkit: What Brands and Retailers Need to Prepare for Holiday Shopping [Download]

Very few of your customers are starting their holiday planning now — let alone holiday shopping for the season. For them, the summer is saved for much-needed vacations and...

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Ecommerce GTM Strategy

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minute read

How Top Toy Brands Are Activating Content To Win on the Digital Shelf

Activating product content online could make the difference between brand survival and extinction. Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in...

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Omnichannel Commerce Strategy

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minute read

When Digital Meets Physical: 6 Omnichannel Commerce Technologies Driving Customer Engagement

The buying journey is no longer linear. Instead, it follows something Google calls the “messy middle,” which involves a complicated web of touch points that’s different for...

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Omnichannel Commerce Strategy

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minute read

Omnichannel vs. Unified Commerce: What You Need To Know

The digital shelf is like a dance floor — and a crowded one, at that. Countless shoppers shift every which way — seemingly however they please — but occasionally can be...

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Ecommerce Trends

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minute read

3 Sports and Outdoor Companies With Awesome Social Media Strategies

Today, billions of shoppers around the world leverage social media channels like TikTok, Instagram, and Twitter to connect with companies and learn more about their offerings.

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Ecommerce GTM Strategy

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minute read

7 Viral Examples of Social Commerce From Winning Brands

Consumers spend an average of 144 minutes on social media daily (Statista). Brands have an excellent opportunity to capture the attention of social media users and lead them...

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Ecommerce Trends

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minute read

5 of the Most Innovative Strategies Used by the Best Toy and Baby Brands

Want a surefire way to win the hearts of children (and their parents) across the globe? The most successful toy and baby brands are the ones that incorporate innovative...

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Omnichannel Commerce Strategy

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minute read

How To Reach Shoppers With Channel and Customer Market Segmentation

Want to connect with your customers in a more meaningful way but don’t know how?

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Ecommerce Trends

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minute read

Trustworthy Tech: How To Humanize Your Brand Messaging With AI Tools

Using artificial intelligence (AI) tools to humanize your brand and product messaging? It seems like an oxymoron.

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Omnichannel Commerce Strategy

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minute read

How To Build Brand Loyalty With Your DTC Business

How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.

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Ecommerce Trends

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Amazon Prime Day 2023: How To Get Your Product Content Ready

If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled...

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Ecommerce Trends

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Web Design for Ecommerce: What Are the Best Product Page Design Trends?

It’s difficult to replicate the in-store shopping experience online, but brands are constantly finding new and exciting ways to showcase their products through a screen....

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Salsify News

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minute read

Salsify Certification Program Launches GDSN Essentials Training

Salsify Academy launches the Salsify GDSN Essentials certification learning path to help customers and partners drive the most impact with the Salsify GDSN Data Pool.

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Featured

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AI Commerce: 6 Top Ways To Use Artificial Intelligence in Ecommerce

Wonder how certain brands and retailers are consistently dominating the digital shelf? It isn’t intimidation tactics. Those embracing digital transformation by adopting...

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Omnichannel Commerce Strategy

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minute read

How Your Strategy for Social Media Marketing Can Boost Ecommerce Sales

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How...

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Omnichannel Commerce Strategy

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minute read

What Are the Biggest Online Shopping Holidays Worldwide?

While most holidays involve quality time with family and friends, online shopping holidays bring shoppers and their credit cards together to scour the web for the best deals....

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Featured

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minute read

Influencer Marketing 101 — With Tips for Partnering With Influencers

Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to...

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Omnichannel Commerce Strategy

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minute read

How To Execute Omnichannel Digital Strategy in Retail

Technology has created a cultural shift in how consumers shop. Consumers increasingly expect retailers to be omnichannel so they can have a seamless shopping experience...

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Product Page Optimization

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minute read

Winning Product Detail Page Examples: Top Electronics Brands

For electronics brands, deciding what to include on your product display pages (PDPs) can be tricky, as there are often long lists of product details that could overload a...

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Ecommerce Trends

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minute read

The Top Ecommerce Trends for Electronics Brands

You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect...

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Omnichannel Commerce Strategy

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minute read

How Has Omnichannel Commerce Impacted Impulse Buying?

It’s a familiar scenario: You’re standing at the gas station or grocery checkout waiting to pay, and you notice a chocolate bar you love or see a new flavor of your favorite...

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Ecommerce GTM Strategy

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minute read

6 Essential KPIs To Measure the Success of Your Product Content Strategy

Your product pages might look great, but are they doing their job?

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D2C Strategy

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6 D2C Apparel Brands Shaping the Future of Ecommerce

The world of fashion is no longer limited to a dressing room. Product videos, editorial images, 360-degree product views, customer reviews, and other enhanced content have...

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Omnichannel Commerce Strategy

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minute read

How To Perform a Brand Assessment in 6 Simple Steps

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series...

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Ecommerce GTM Strategy

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minute read

How Furniture and Home Goods Brands Bring In-Store Experiences Online

The number of customers buying furniture and home goods online is steadily growing.

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Product Page Optimization

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minute read

Ecommerce Content Optimization: Renew Your Product Content

American Founding Father and legendary aphorist Ben Franklin was known to be somewhat of a social butterfly, despite his famous saying about the tendency of houseguests to...

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Salsify News

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minute read

Salsify's OpenAI Accelerator Eases Product Content Creation With AI

A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors.

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Ecommerce GTM Strategy

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minute read

5 Home and Garden Brands Shaping the Future of Ecommerce

Homes are sanctuaries — spaces to retreat, relax, and host gatherings with friends and other loved ones. Maintaining a stylish and serene living space takes work, however,...

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Ecommerce GTM Strategy

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minute read

How To Build an Effective Ecommerce Site Merchandising Strategy

Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion. Think of it like bringing the brick-and-mortar...

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Ecommerce Trends

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minute read

2023 Trends in the Global Economy: How Brands and Retailers Can Thrive

Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a...

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Product Page Optimization

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minute read

Product Page Examples: Furniture and Home Goods Brands

For furniture and home goods brands, there are additional considerations that must be taken when setting up a product display page (PDP).

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Omnichannel Commerce Strategy

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minute read

Consumer Trend Forecasting: What To Expect in 2023

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...

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Customer Voices

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minute read

Tom Chattaway of Lifetime Brands Europe: Expand With Centralized Data

At Lifetime Brands Europe, we have about 7,000 products total — and nearly 4,500 active products, sold across 70 regions — but we had no central hub to help us stay organized.

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Ecommerce GTM Strategy

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minute read

Winning Examples of Product Descriptions and How To Write Them

A good product description will draw shoppers in, but an excellent product description will convert them to purchase.

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Ecommerce GTM Strategy

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minute read

Are You Product Catfishing? Why Your Ecommerce Marketing Strategy Must Include Consistent Content

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right...

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Ecommerce Trends

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minute read

Top Home Furniture Trends And How Brands Can Keep Up

Living spaces have been seeing a lot more living (and working, and working out, and so on). According to Home Advisor’s “State of Home Spending 2020” report, 70% of...

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Product Page Optimization

|

minute read

3 Home and Garden Brands Winning With Enhanced Content

Leading home and garden brands understand the importance of enhanced content. Utilizing its capabilities can aid in product search and discovery and increase product page...

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Ecommerce Trends

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minute read

Consumers Want Store Brand Products — Here’s How to Do It Well (With Examples)

Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good...

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Product Page Optimization

|

minute read

Website Merchandising: What Is It and How Do I Manage It?

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Ecommerce GTM Strategy

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minute read

Sonesh Shah of Bosch: The Changing Home Improvement Buying Journey

The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year.

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Product Page Optimization

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minute read

Winning Product Page Examples: Household and Brands

Different retailers call enhanced content by different names: Amazon calls it A+ content, and Walmart calls it rich content.

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Omnichannel Commerce Strategy

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minute read

Live Stream Shopping and Shoppable Video: Here’s What Shoppers Want

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

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Salsify News

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minute read

Ventana Research Names Salsify an 'Exemplary' Vendor in Product Experience Management (PXM)

Salsify was placed in the highest-ranking “Exemplary” vendor category in the first-ever PXM value index report from Ventana Research.

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Ecommerce Trends

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minute read

Ecommerce Growth: How To Build a Revenue Growth Strategy

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the...

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Digital Shelf Insights

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minute read

Managing the Customer Experience: Leverage Customer Experience Data

Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online.

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Ecommerce Trends

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minute read

What Amazon Shopping Trends Can Teach Us About Ecommerce

Just as the vast biodiversity of the Amazon rainforest can often serve as a microcosm of the planet’s broader ecology, the sheer scale of Amazon.com’s operation can also...

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Ecommerce GTM Strategy

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minute read

How To Accelerate Time to Market on Top Grocery Channels

The increase in demand for consumer packaged goods in the last several years has exposed weaknesses in the go-to-market process for brands.

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Omnichannel Commerce Strategy

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minute read

Channel Strategies: Understand and Implement an Omnichannel Ecosystem

Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is omnichannel — and creating an omnichannel ecosystem is now critical to...

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Ecommerce Trends

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minute read

What Is Social Commerce? The State of Social Media Shopping in 2023

After a long day of work, you’re scrolling through your Instagram feed when you spot the cocktail napkins you’ve been on the hunt for, posted by your favorite home goods...

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Product Page Optimization

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minute read

5 Tool Brands Shaping the Future of Ecommerce

If someone wanted to purchase a power tool 20 years ago, they’d drive to their local hardware store or big-box retailer. Then, they’d carefully review their options, chat...

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Expert Insights

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minute read

Here's Why ePacks Offer Enormous Opportunities for Brands

The logistical aspects of bundling different SKUs together may seem like a non-starter for ecommerce teams, forcing them to ask many questions.

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Omnichannel Commerce Strategy

|

minute read

Bad Data 101: How Errors Affect Your Business Performance

Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future.

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Omnichannel Commerce Strategy

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minute read

What Are the Top Ecommerce Challenges for CPG Brands?

Consumer packaged goods (CPG) companies have historically seen success selling in traditional brick-and-mortar retailers.

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Ecommerce Trends

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minute read

Why Consumers Are Online Shopping on Mobile Phones Inside Stores

It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty...

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Product Page Optimization

|

minute read

Consumer Research: Shoppers Worldwide Want an Omnichannel Experience

Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense...

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Ecommerce Trends

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minute read

Top Consumer Trends Shaping Food, Beverage, and Alcohol

From a renewed push for wellness to a growing concern for product ingredients and sourcing, several new consumer trends in the food, beverage, and alcohol space will spur...

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Ecommerce Trends

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minute read

2023 Consumer Research Unpacks Global Shopper Insights

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.

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Product Page Optimization

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minute read

Product Detail Page Examples: Winning Home Improvement Brands

Within highly saturated markets like off-the-shelf home improvement, brand manufacturers that use in-depth, immersive, below-the-fold content, also called enhanced content...

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Ecommerce Trends

|

minute read

What Is an AI Writing Assistant — And How Could It Help Brands and Retailers?

The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic...

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Ecommerce Trends

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minute read

This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next?

Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with...

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Omnichannel Commerce Strategy

|

minute read

Why Omnichannel Commerce Is Now Essential for Food and Beverage Brands

For food and beverage brands, sustained success in the online-first market means standing out from the crowd with an omnichannel approach that creates interconnected customer...

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Ecommerce GTM Strategy

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minute read

Case Study: Shurtech Delivers Best Product Pages Across Sales Channels

The majority of people have used a Duck Tape, FrogTape, or Painter’s Mate Green at some point in their lives. These are all brands of ShurTech, a subsidiary of ShurTape...

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Ecommerce Trends

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minute read

What Is Showrooming vs. Webrooming?

As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably. The omnichannel nature of modern retail has given rise to two...

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Featured

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minute read

5 Examples of Digital Transformation in Ecommerce

Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on the digital shelf, and brands that aren’t equipped to keep up...

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Ecommerce Trends

|

minute read

Ecommerce Keywords: What Food and Beverage Consumers Are Searching For

Consumers are no longer craving the same old, same old from the food and beverage industry.

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Ecommerce Trends

|

minute read

Top Ecommerce Trends for Home Improvement Brands

From upgrading living spaces — ranging from sensible to lavish — to improving comfort or aesthetics (or both), home improvement brands will always have a steady stream of...

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Product Page Optimization

|

minute read

New Year, New You: Top Rebrand Examples for Brands

With the new year upon us, brands worldwide are brainstorming ways to reconnect with current customers and attract new customers.

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Ecommerce Trends

|

minute read

What Is Recommerce — And What Does It Mean for Brands?

Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re...

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Ecommerce GTM Strategy

|

minute read

Content Marketing for Ecommerce: Top Tips To Drive Conversion

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce...

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Ecommerce Marketing

|

minute read

What Is the Average Conversion Rate for Ecommerce — And How Do I Boost It?

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce...

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Ecommerce Trends

|

minute read

Top Consumer Trends in Beauty and Personal Care

What do shoppers want from beauty and personal care brands? While the list is large, the central theme is clear: innovation. As the market continues to shift — and buyers...

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Ecommerce GTM Strategy

|

minute read

How Beauty Brands Win With Product Content Syndication

Fledgling, direct-to-consumer (D2C) startups have recently disrupted some beauty brands with generations-long legacies. Select store brands have also unseated trendy,...

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Ecommerce Marketing

|

minute read

How To Build an Ecommerce Marketing Strategy

Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.).

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Digital Shelf Insights

|

minute read

How To Build a Strategy for Digital Transformation

Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory.

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Product Page Optimization

|

minute read

3 Beauty Brands Winning With Enhanced Content

Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect...

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Salsify News

|

minute read

Shopify Commerce Components Launch Champions the Composable Commerce Approach for Enterprises

Adam Ferrari is the executive vice president (EVP) of engineering at Salsify. Ferrari was an early employee and chief technology officer (CTO) at Endeca and, subsequently, at...

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Digital Shelf Insights

|

minute read

The Essential Ecommerce SEO Best Practices: 5 Tips for SEO Success

The better your search engine optimization (SEO) is, the easier it is for customers to find your ecommerce site or product page. More people on these web pages means more...

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Featured

|

minute read

What Is Digital Transformation?

The world of commerce has changed and will continue to evolve in accordance with shopping behaviors and markets.

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Case Studies

|

minute read

Case Study: How Renfro Activates Product Content at Scale With Salsify

For nearly 100 years, the Renfro Corporation has been the country’s leading legwear manufacturer — giving shoppers around the world their pick of socks. Its licensed brands...

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Omnichannel Commerce Strategy

|

minute read

How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...

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Ecommerce Trends

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minute read

How To Rationalize Your IT Architecture for Better Product Data Management

In anticipation of a recession, many companies in the retail sector are scrutinizing their information technology (IT) budgets for efficiencies.

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Product Page Optimization

|

minute read

9 Best Product Page Examples To Inspire You

A great product page has many parts: A short, detailed page title; high-quality images and video; detailed and accurate product descriptions; helpful customer reviews — and,...

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Ecommerce GTM Strategy

|

minute read

Counterfeit Goods Are a Problem, But How Can Brands Beat It?

As far back as ancient Rome, buyers have been advised to beware of defective and counterfeit goods.

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Ecommerce Trends

|

minute read

How Beauty and Personal Care Brands Can Bring In-Store Experiences Online

For beauty and personal care shoppers, there are seemingly endless numbers of product options — and it may seem that every day there is a new viral product hitting the market...

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Case Studies

|

minute read

Case Study: Moen Improves Data Quality and Efficiency With the Salsify GDSN Data Pool

Moen Incorporated, a subsidiary of Fortune Brands, is a leading North American faucet brand with thousands of residential and commercial products sold on Lowe’s, The Home...

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Ecommerce GTM Strategy

|

minute read

Who Should Own GDSN Tasks at Your Organization?

Who should manage Global Data Synchronization Network (GDSN) projects within your organization?

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Ecommerce GTM Strategy

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minute read

What Is GDSN — And How Does It Work?

The Global Data Synchronization Network (GDSN) is a beacon of streamlined efficiency in modern commerce. This interconnected network of data pools was meticulously designed...

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