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THE SALSIFY SMARTER MERCHANDISING BLOG

Three major lessons from Shoptalk 2017

By Peter Crosby on 8:34 AM on March 23, 2017

If the energy and enthusiasm at this year’s annual Shoptalk event is any indication, retailers, brands, and other industry experts are rising to the incredible challenge of the fast-paced times we live in. No matter the vertical, those of us working in commerce are navigating tech disruptions, growing consumer demands, new policy and regulation speculations, and a sluggish outlook for US retail sales. But the insights shared among this week's 5K+ Shoptalk attendees prove that these hurdles are being met with incredible innovation and ingenuity. 

5 Top Quotes from ‘Product Content Management: What Brands Need to Thrive in the Age of the Customer’

By Katie Calkins on 8:00 AM on March 21, 2017

Takeaway: Manual processes? Siloed teams? Wrong, inconsistent product content? If you recognize these pain points, read on. In a webinar last week, Nasry Angel of Forrester Research and Arthur Werner, Director of Global Ecommerce Projects for Harman International, shared multiple hard-earned tips for implementing an efficient, nimble product content management system.

Find out how your product content is performing on Amazon

By Mikael Solomon on 8:00 AM on March 20, 2017

Takeaway: Today we launched a Product Content Grader that measures content effectiveness and provides actionable recommendations for your brand's product sold on Amazon. You can get a detailed report about what’s up to par and what’s not on your product page across six key categories for free. Try it now!

Our picks for 'must-attend' sessions at #Shoptalk17

By Peter Crosby on 7:00 AM on March 15, 2017

Takeaway: There's just one week left to pack your bags and plan your time at this year's Shoptalk. Make the most of your time and get to these key sessions to get insights on next steps to drive your ecommerce success. See you there! We'll be at Booth 614.

Online Grocery Shopping’s Future is Bright. Are You Ready?

By Nick Zaleski on 8:00 AM on March 13, 2017

Takeaway: Online purchases of fresh groceries and consumer packaged goods enjoyed a 36% year-over-year growth spurt in 2016, shattering projections and expectations. As this expanding and booming ecommerce industry takes off, increasing from $10 billion last year to more than $18 billion by 2020, the ticket to grabbing a larger piece of the revenue and influx of new consumers is accessible and complete product content.

What is the best workflow for ecommerce?

By Danielle Hanson on 8:00 AM on March 9, 2017

We get this question frequently from our customers. We believe the best ecommerce workflow is one that is built for change. For anyone who’s worked in retail, manufacturing or IT data management, the term “workflow” might conjure up month-long projects dedicated to creating a rigid, single workflow tied to your master data management system.

Content and Consistency: The Keys to Building Consumer Trust

By Cara Wood on 7:00 AM on March 6, 2017

Takeaway: The keys to building consumer trust over the quality and performance of products in an age of heightened consumer doubt and skepticism are refreshingly simple. Laying the foundation with straightforward, polished product content supported by user-generated reviews will ultimately turn trust into loyalty.

What does it really take to get product content market-ready?

By Peter Crosby on 8:00 AM on March 1, 2017

Regardless of company size or industry vertical, brand manufacturers struggle to maintain and deliver accurate product content to every channel their products are sold on. Brands face several barriers including weakness in their own internal content processes, the complexity of keeping pace with different content requirements from retail partners, and the lack of transparency, oversight and control once content goes live on a third-party site.

Ensure your brand is easy to find online

By Michelle Burtchell on 8:00 AM on February 27, 2017

Search is the primary way your consumers begin shopping. The Consumer Barometer Survey found that more than a third of all US purchases were influenced by search engines. With Google processing more than 40,000 queries a second (that’s 1.2 trillion searches per year worldwide!) it is the undeniable leader in the search space. With that sort of reach and influence over buying decisions, it is critical to ensure your brand and products are showing up. 

How to market in an age of personal branding

By Cara Wood on 7:15 AM on February 23, 2017

The personal brand has become a core identity for today’s consumers, who have become used to curating their public profiles on Facebook and Instagram, sharing personal stories, uploading carefully-edited selfies and enjoying infinite shopping and tailored merchandise choices online.


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