In today’s distributed commerce world, many brands have found a direct-to-consumer (DTC) sales channel has provided a new revenue stream, better insights on customer behavior, and tighter control on the brand experience from product discovery through purchase.
By Katie Machnik on 7:45 AM on February 21, 2017
By Josh Mendelsohn on 9:06 AM on February 17, 2017
Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does this approach mean to you and your business? Here’s a hint: The consumer is central.
Immersive shopping experiences online and in-store – where consumers are engaged and entertained – are the expectation, no longer reserved for flagships in major cities. The behind-the-scenes hero of customer experience endeavors today is product content. It’s critical to informing and guiding shoppers to the product characteristics they are seeking.
Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel
By Cara Wood on 8:00 AM on February 7, 2017
Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were built for a digital age. How can those in the middle compete for dollars? It's about investing in your consumer experience. Here are three ways to recapture consumers' hearts in today's omnichannel reality.
By Peter Crosby on 7:55 AM on February 1, 2017
As distributed commerce continues to blur the lines between in-store and online shopping, creating a consistent and comprehensive experience for your customer regardless of the channel is key to winning every sale. We surveyed more than 250 ecommerce excutives about the challenges they face in the industry. The result was some significant findings on how to move forward.
By Cara Wood on 9:00 AM on January 30, 2017
By Fiona Galey on 8:00 AM on January 27, 2017
Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are rapidly increasing share of revenue from 11.8% in 2010 to 17.2% just five years later. There’s huge opportunity for anyone in the category to use the digital channel to reach shoppers in a new way.
By Cara Wood on 8:00 AM on January 24, 2017
In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world where consumers, armed with ever-growing expectations and power, want relevant, personalized, seamless experiences — even if they are in a brick-and-mortar store. Forward-thinking retailers are turning to high-touch tactics, using the latest technology, to strengthen customer experiences with rich product content and real-time connections that engage shoppers all along the buying journey.
By Peter Crosby on 4:57 PM on January 17, 2017
This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people trying to suss out the future of retail, along with 500 vendors who think they have the answer. The difference between the two years was remarkable – it feels like the past 365 days have provided a great deal of clarity since the 2016 Big Show.